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Legal Marketing: Winning the Game They Didn't Teach You in Law School
Contributor(s): Altenberg, Les (Author)
ISBN: 1987404343     ISBN-13: 9781987404340
Publisher: Createspace Independent Publishing Platform
OUR PRICE:   $18.95  
Product Type: Paperback
Published: April 2018
Qty:
Additional Information
BISAC Categories:
- Law | Legal Profession
Physical Information: 0.25" H x 5.98" W x 9.02" (0.42 lbs) 96 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Legal Marketing: Winning the Game They Didn't Teach You in Law School is a not so subtle look at the good, the bad and the ugly of legal marketing. It offers a holistic perspective on what it takes to market a law practice, covering everything from:
  • How a firm's culture affects the marketing function
  • The do's and don't's of creating a meaningful firm "positioning"
  • The benefits and drawbacks of each of the traditional and online marketing "tools"
  • Figuring out who at the firm is going to implement the various marketing initiatives
  • The role of IT in marketing
  • How to measure whether the marketing is working
  • Some thoughts as to what the future holds for legal marketing
The book provides a comprehensive, (though also easy-to-read, lighthearted, irreverent, self-deprecating) look at how all of the many marketing elements work together to create a marketing "footprint" that goes a long way in determining success or failure.