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Despite the strong desire to improve, numerous organisations have difficulty realising the full benefits of effective Quality Management and, although practically all prominent organisations in China sport GB/T 19001 (ISO 9001) certification, present implementations generally indicate a non-realization of the full benefits of Quality Management. There is a lot that must be understood and learnt - modern quality management and values supportive of a quality culture need to be understood, practices require to be adapted to suit the business, and tools and techniques need to be learnt.

Quality Management Perspective & Approach: Managing and improving quality in China, and elsewhere in the world:

• Provides an insight into matters affecting Quality Management within Chinese industrial manufacturing organisations
• Outlines supportive values of a quality management culture
• Includes observations and narratives of experiences that illustrate various approaches that have been employed to overcome quality deficiencies, improve product quality and enhance quality management
• Explains successfully established "best practices" of an evolved and improved Quality Management
• Identifies aspects that make Quality Management an integrated part of an organisation's overall management system
• Describes easy-to-apply quality tools and practical techniques, and gives examples of their application