Black/Africana Communication Theory Softcover Repri Edition Contributor(s): Langmia, Kehbuma (Editor) |
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ISBN: 303009233X ISBN-13: 9783030092337 Publisher: Palgrave MacMillan OUR PRICE: $170.99 Product Type: Paperback - Other Formats Published: January 2019 |
Additional Information |
BISAC Categories: - Social Science | Media Studies - Social Science | Ethnic Studies - African American Studies |
Dewey: 302.23 |
Physical Information: 0.78" H x 5.83" W x 8.27" (0.99 lbs) 345 pages |
Themes: - Ethnic Orientation - African American |
Descriptions, Reviews, Etc. |
Publisher Description: Most Western-driven theories do not have a place in Black communicative experience, especially in Africa. Many scholars interested in articulating and interrogating Black communication scholarship are therefore at the crossroads of either having to use Western-driven theory to explain a Black communication dynamic, or have to use hypothetical rules to achieve their objectives, since they cannot find compelling Black communication theories to use as reference. Colonization and the African slave trade brought with it assimilationist tendencies that have dealt a serious blow on the cognition of most Blacks on the continent and abroad. As a result, their interpersonal as well as in-group dialogic communication had witnessed dramatic shifts. Black/Africana Communication Theory assembles skilled communicologists who propose uniquely Black-driven theories that stand the test of time. Throughout the volume's fifteen chapters theories including but not limited to Afrocentricity, Afro-Cultural Mulatto, Venerative Speech Theory, Africana Symbolic Contextualism Theory, HaramBuntu-Government-Diaspora Communications Theory, Consciencist Communication Theory and Racial Democracy Effect Theory are introduced and discussed. |