| Advances in Digital Marketing and Ecommerce: Second International Conference, 2021 2021 Edition Contributor(s): Martínez-López, Francisco J. (Editor), López López, David (Editor) |
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ISBN: 3030765199 ISBN-13: 9783030765194 Publisher: Springer OUR PRICE: $170.99 Product Type: Hardcover Published: May 2021 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Online Trading - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme - Business & Economics | Information Management |
| Physical Information: 0.81" H x 6.14" W x 9.21" (1.46 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. |