| Action Theory and Communication Research: Recent Developments in Europe. (Mouton Textbook) Revised Edition Contributor(s): Renckstorf, Karsten (Editor), McQuail, Denis (Editor), Rosenbaum, Judith E. (Editor) |
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ISBN: 3110180812 ISBN-13: 9783110180817 Publisher: Walter de Gruyter OUR PRICE: $81.90 Product Type: Paperback - Other Formats Published: September 2004 |
| Additional Information |
| BISAC Categories: - Social Science | Sociology - General - Language Arts & Disciplines | Communication Studies - Social Science | Media Studies |
| Dewey: 302.230 |
| LCCN: 2004042698 |
| Physical Information: 0.86" H x 6.14" W x 9.21" (1.31 lbs) 385 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributions to the volume shed light on the significance of media use in everyday experience and contribute to an understanding of communication in society. |