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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry 2013 Edition
Contributor(s): Faed, Alireza (Author)
ISBN: 3319003232     ISBN-13: 9783319003238
Publisher: Springer
OUR PRICE:   $161.49  
Product Type: Hardcover - Other Formats
Published: June 2013
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Customer Relations
- Technology & Engineering | Engineering (general)
- Computers | Intelligence (ai) & Semantics
Dewey: 658.812
Series: Springer Theses
Physical Information: 1" H x 6.1" W x 9.2" (1.45 lbs) 349 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia.