| Advances in Luxury Brand Management 2017 Edition Contributor(s): Kapferer, Jean-Noël (Editor), Kernstock, Joachim (Editor), Brexendorf, Tim Oliver (Editor) |
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ISBN: 3319511262 ISBN-13: 9783319511269 Publisher: Palgrave MacMillan OUR PRICE: $189.99 Product Type: Hardcover - Other Formats Published: September 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Consumer Behavior - General - Business & Economics | Customer Relations |
| Dewey: 658.83 |
| Series: Journal of Brand Management: Advanced Collections |
| Physical Information: 0.63" H x 5.83" W x 8.27" (1.04 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description:
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners. |