| Markenmanagement Im Handel: Von Der Handelsmarkenführung Zum Integrierten Markenmanagement in Distributionsnetzen Strategien -- Konzepte -- Praxis Softcover Repri Edition Contributor(s): Ahlert, Dieter (Author), Kenning, Peter (Author), Schneider, Dirk (Author) |
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ISBN: 3322869342 ISBN-13: 9783322869340 Publisher: Gabler Verlag OUR PRICE: $56.99 Product Type: Paperback - Other Formats Language: German Published: April 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - General - Business & Economics | Management Science |
| Dewey: 330 |
| Physical Information: 0.52" H x 6.69" W x 9.61" (0.88 lbs) 231 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Das erste wirklich umfassende Buch zum Markenmangement im Handel. |