| Optimal Bundling: Marketing Strategies for Improving Economic Performance 1999 Edition Contributor(s): Fuerderer, Ralph (Editor), Herrmann, Andreas (Editor), Wuebker, Georg (Editor) |
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ISBN: 3540652477 ISBN-13: 9783540652472 Publisher: Springer OUR PRICE: $161.49 Product Type: Hardcover - Other Formats Published: January 1999 Annotation: Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a companys profit and sales. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Production & Operations Management |
| Dewey: 658.8 |
| LCCN: 98055584 |
| Physical Information: 0.9" H x 6.5" W x 9.3" (1.30 lbs) 299 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company s profit and sales. |