| Conjoint Measurement: Methods and Applications Contributor(s): Gustafsson, Anders (Editor), Herrmann, Andreas (Editor), Huber, Frank (Editor) |
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ISBN: 3540714030 ISBN-13: 9783540714033 Publisher: Springer OUR PRICE: $132.99 Product Type: Hardcover - Other Formats Published: September 2007 Annotation: The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Statistics - Business & Economics | Management - General |
| Dewey: 330.015 |
| LCCN: 2007934274 |
| Physical Information: 1.02" H x 6.5" W x 9.34" (1.51 lbs) 373 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory). |