| The feminisation of public relations Contributor(s): Smith, Greg (Author) |
|
 |
ISBN: 363916475X ISBN-13: 9783639164756 Publisher: VDM Verlag OUR PRICE: $81.05 Product Type: Paperback Published: June 2009 Annotation: There I was: a lone male among more than 30 females. Then it suddenly hit me. I was an oddity - a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With surveys, interviews and focus groups of students at four universities and communicators from all areas of the profession, this work considers what the long-term effects of this global trend might be. |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies |
| Physical Information: 0.68" H x 6" W x 9" (0.99 lbs) 304 pages |