| Young Adults Bank Selection and Loyalty Decisions Contributor(s): Hadi Ibrahim (Author) |
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ISBN: 3639770838 ISBN-13: 9783639770834 Publisher: Globeedit OUR PRICE: $36.83 Product Type: Paperback Published: August 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Banks & Banking |
| Physical Information: 0.2" H x 6" W x 9" (0.30 lbs) 84 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book tries to demystify the factors impinging on customers selection of banks and what will ultimately make them pledge their loyalty to banks. It is a must read for bank executives as well as other practitioners in service oriented industries for the felicity of its clarity and in-depth showcase of factors informing bank selection and loyalty decisions particularly, young adults, which could be relevant to services in general. The book has also taken into accounts the current prevailing technologies that are shaping the banking industry and that would have a prick on the conscience of new adults who would need the services of a bank. |