| Conjoint Measurement: Methods and Applications Contributor(s): Gustafsson, Anders (Editor), Herrmann, Andreas (Editor), Huber, Frank (Editor) |
|
 |
ISBN: 3642090567 ISBN-13: 9783642090561 Publisher: Springer OUR PRICE: $94.99 Product Type: Paperback - Other Formats Published: October 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Statistics - Business & Economics | Management - General - Business & Economics | Econometrics |
| Dewey: 330.015 |
| Physical Information: 0.79" H x 6.14" W x 9.21" (1.18 lbs) 373 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory). |