| The Starbucks Brand: Branding Contributor(s): Specht, Silke (Author) |
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ISBN: 3656490570 ISBN-13: 9783656490579 Publisher: Grin Verlag OUR PRICE: $36.01 Product Type: Paperback Published: September 2013 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Business & Economics | Sales & Selling - General |
| Physical Information: 0.07" H x 5.83" W x 8.27" (0.11 lbs) 28 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks? |