| Advertising and Advertising as a type of discourse Contributor(s): Felser, Angelika (Author) |
|
 |
ISBN: 3668557829 ISBN-13: 9783668557826 Publisher: Grin Verlag OUR PRICE: $34.68 Product Type: Paperback Published: November 2017 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Business & Economics | Marketing - General - Business & Economics | Sales & Selling - General |
| Physical Information: 0.06" H x 5.83" W x 8.27" (0.10 lbs) 24 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Essay from the year 1998 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of M nster (Englisches Seminar), language: English, abstract: The topic of this essay is "Advertising" and "The Discourse of Advertising". The author of this essay sums up some of the main ideas of Guy Cook, Geoffrey N. Leech, Greg Myers and Prof. Dr. Klaus Ostheeren, E.M. In order to look at an ad as a discourse type, it is necessary to look at Jacques Dubois and the "Groupe " who worked on the structure of language, rhetorical operations, "Isotopies" and "Metabolies". The latter can either evoke the "pleasure of recognition" or the "pleasure of surprise". The AIDA-formular, the term "register", the standard components of press advertisements, etc. are also subject of this essay. |