| Cross-Channel Cooperation: The Bundling of Online and Offline Business Models 2006 Edition Contributor(s): Kollmann, Tobias (Author), Häsel, Matthias (Author) |
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ISBN: 3835002384 ISBN-13: 9783835002388 Publisher: Deutscher Universitatsverlag OUR PRICE: $52.24 Product Type: Paperback Published: February 2006 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Management Science |
| Dewey: 658.8 |
| Physical Information: 0.35" H x 5.83" W x 8.27" (0.46 lbs) 139 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Tobias Kollmann and Matthias H sel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept. |