| Brochureware and Beyond Contributor(s): Carey, Janene (Author) |
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ISBN: 3838301641 ISBN-13: 9783838301648 Publisher: LAP Lambert Academic Publishing OUR PRICE: $69.77 Product Type: Paperback Published: May 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Banks & Banking |
| Physical Information: 0.45" H x 6" W x 9" (0.65 lbs) 196 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Brochureware and Beyond examines how small business owners work with web development consultants during the process of designing and implementing a web site. Four engagingly written, detailed case studies illuminate how roles and responsibilities are negotiated between business owner and web developer, and analyze the influences shaping the content and functionality of the end-product. The author argues that to get beyond brochureware with their web sites, small business owners and their web development consultants need to think more strategically and work more collaboratively. |