| Pharmaceutical Marketing Mix Strategies Contributor(s): Singh, Harpreet (Author), Batra, G. S. (Author) |
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ISBN: 3848414538 ISBN-13: 9783848414536 Publisher: LAP Lambert Academic Publishing OUR PRICE: $60.53 Product Type: Paperback Published: April 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Physical Information: 0.36" H x 6" W x 9" (0.52 lbs) 156 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies. |