| How to Succeed in the Digital Age Contributor(s): Stadler, Rupert (Editor), Brenner, Walter (Editor), Herrmann, Andreas (Editor) |
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ISBN: 3956010787 ISBN-13: 9783956010781 Publisher: Frankfurter Allgemeine Buch OUR PRICE: $27.08 Product Type: Paperback Published: November 2014 |
| Additional Information |
| BISAC Categories: - Political Science |
| Physical Information: 0.63" H x 6" W x 9" (0.89 lbs) 302 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: It's starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customer's new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists for corporate success. But is that really enough? In a world where even the smallest air current can build into a powerful storm, it can obviously prove to be a mistake not to keep a constant watch on the ever-changing digitalization trend - the trend that is generating new data and networking ever more physical products all the time. How fast can an online post by a single disgruntled customer call forth hordes of angry users that can do lasting damage to a company's reputation? Could data be the key to business success in the future? Success in the Digital Age is the first-ever collection of success stories and reports of real-world experiences by 17 CEOs and leading executives from a diverse range of industries as well as leading academics. |