| Impressive Advertising Contributor(s): Abellán, Miguel (Author) |
|
 |
ISBN: 841650041X ISBN-13: 9788416500413 Publisher: Monsa Publications OUR PRICE: $31.46 Product Type: Hardcover Published: September 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 144 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising. |