| A Multidisciplinary Approach to Service Encounters Contributor(s): Hernández-López, María de la O. (Editor), Fernández Amaya, Lucía (Editor) |
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ISBN: 9004260153 ISBN-13: 9789004260153 Publisher: Brill OUR PRICE: $157.70 Product Type: Hardcover - Other Formats Published: May 2015 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Linguistics - Semantics - Language Arts & Disciplines | Communication Studies - Technology & Engineering | Telecommunications |
| Dewey: 302.2 |
| LCCN: 2015007700 |
| Series: Studies in Pragmatics |
| Physical Information: 0.8" H x 6.4" W x 9.5" (1.20 lbs) 268 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In A Multidisciplinary Approach to Service Encounters, Mar a de la O Hern ndez-L pez and Luc a Fern ndez-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers' communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters. |