| In Good Company: Managing Intellectual Property Issues in Franchising Contributor(s): Wipo (Prepared by) |
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ISBN: 9280522655 ISBN-13: 9789280522655 Publisher: World Intellectual Property Organization OUR PRICE: $23.76 Product Type: Paperback - Other Formats Published: January 2019 |
| Additional Information |
| BISAC Categories: - Law | Intellectual Property - Trademark |
| Physical Information: 0.15" H x 5.83" W x 8.27" (0.21 lbs) 70 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints. |