| 'Ad'apting to Markets: Repackaging Commercials in Indian Languages Contributor(s): Ltd, Sage Publications Pvt (Contribution by) |
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ISBN: 9353880513 ISBN-13: 9789353880514 Publisher: Sage OUR PRICE: $33.25 Product Type: Paperback - Other Formats Published: July 2015 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Dewey: 659.1 |
| Physical Information: 0.52" H x 5.5" W x 8.5" (0.65 lbs) 228 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic 'translation' that 'localized' ads involve. |