| Touch: Building Your Brand in the Experience Economy Contributor(s): Dietzel, Jörg (Author) |
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ISBN: 9814868523 ISBN-13: 9789814868525 Publisher: Marshall Cavendish International (Asia) OUR PRICE: $22.46 Product Type: Paperback Published: October 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Skills - Business & Economics | Development - General - Business & Economics | Marketing - General |
| Physical Information: 0.6" H x 5.3" W x 8.4" (0.65 lbs) 152 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer J rg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue-chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author's wide-ranging experiences. |