| Beyond Advertising: Creating Value Through All Customer Touchpoints Contributor(s): Wind (Author), Hays, Catharine Findiesen (Author), Saltus, Karen (Read by) |
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ISBN: ISBN-13: 9798200600403 Publisher: Gildan Media Corporation OUR PRICE: $26.98 Product Type: Compact Disc - Other Formats Published: May 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Dewey: 659.1 |
| Descriptions, Reviews, Etc. |
| Publisher Description: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touch points Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points |