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Youtility Lib/E: Why Smart Marketing Is about Help Not Hype
Contributor(s): Baer, Jay (Author), Baer, Jay (Read by), Sheridan, Marcus (Read by)
ISBN:     ISBN-13: 9798200628742
Publisher: Gildan Media Corporation
OUR PRICE:   $22.48  
Product Type: Compact Disc
Published: June 2013
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Sales & Selling - General
- Business & Economics | Consumer Behavior - General
- Business & Economics | Customer Relations
 
Descriptions, Reviews, Etc.
Publisher Description:
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.