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Are you tired of playing games with your customers? Does it sometimes seem like you and your client are working against each other?
This book gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.

Two best-selling authors, one with expertise in selling and the other in buying, have come together to illustrate how to avoid adversarial traps that position buyers and sellers on opposite sides of the table. Big buyers have said, "We are exponentially more likely to buy from companies that adopt the collaborative tactics explained clearly in this book..." With the book, you follow an integrity-based approach to work together with the buyer to solve a puzzle instead of playing an adversarial game. If you are ready to avoid wasting time with old approaches that just don't work, then join us on the Same Side.