Your Brand Sucks: How to ignite a brand that doesn't. Contributor(s): Harker, Ernie (Author) |
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ISBN: ISBN-13: 9798597446417 Publisher: Independently Published OUR PRICE: $14.24 Product Type: Paperback Published: January 2021 |
Additional Information |
BISAC Categories: - Business & Economics | Sales & Selling - General |
Physical Information: 0.34" H x 5.5" W x 8.5" (0.42 lbs) 160 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Do you know what it takes to make your business stand out from the crowd?If you are a business owner with an established product or brand, this is the proverbial "must read." Why? Because you will either discover your existing brand is on point, or Your Brand Sucks will not only tell you why it sucks, it will tell you how to fix it and give you the confidence to go ahead with a rebrand, especially if you're already considering it. Whether you're a seasoned company that needs a brand course correction, or a small business startup that needs to establish a brand, this book is for you. It will reveal the most efficient, comprehensive, and effective approach you can adopt to establish a solid brand foundation and create the most fitting visual and verbal language to express it. Ernie will guide you through the universal building blocks of effective brand development and take you, step by step, through a proven, successful, and effective process to create a brand that is authentic to your organization and, more important, is remarkable to your customers. Ernie Harker has spent the last 25 years building brands as a creative producer, consultant and corporate marketing executive. He knows what it's like to get his hands dirty in the trenches of design and leading marketing teams as a brand architect. One of his greatest success stories was helping turn an old western themed convenience store brand into a $3 billion dollar adventure brand. Ernie condenses a careers worth of experience to bring you Your Brand Sucks.
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