| 101 Retail Touchpoints Brainstorming Guide (Revised Edition ): Advertising & shopper marketing quick reference to reach customers in-store & increase Contributor(s): Aponte-Hudo, Lizanne (Author) |
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ISBN: ISBN-13: 9798670106719 Publisher: Independently Published OUR PRICE: $7.83 Product Type: Paperback Published: July 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.16" H x 6" W x 9" (0.25 lbs) 76 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: 101 Retail Touchpoints Brainstorming Guide Revised Edition takes you on a virtual tour through almost every possible contact point to engage consumers inside a physical retail environment, starting at the streets connecting to the parking entrance all the way to the cash register. The original version of this book was published as an eBook in January 2014 and is still sought-after by store owners, marketing professionals and college students. This Revised Edition includes an updated and expanded content on how to use this book to create your unique in-store brand experience. Also, there is a new section looking into in-store retail touchpoints in today's digital world. As a concise and easy step-by-step guide, it will help you:
As a resource, it's much more than a list of contact points. It is a tool to help you fast track your search of visual references and suppliers to bring your in-store communications ideas to life. Order now and get ready to embark on the journey of your consumer purchase path with a current, straight-to-the-point framework and an easy to follow step by step approach. |