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From an Idea to Disney: How Imagination Built a World of Magic
Contributor(s): Sichol, Lowey Bundy (Author), Jennings, C. S. (Illustrator)
ISBN: 1328453618     ISBN-13: 9781328453617
Publisher: Clarion Books
OUR PRICE:   $6.29  
Product Type: Paperback - Other Formats
Published: February 2019
Qty:
Additional Information
BISAC Categories:
- Juvenile Nonfiction | Business & Economics
- Juvenile Nonfiction | Performing Arts - Film
- Juvenile Nonfiction | Biography & Autobiography - Performing Arts
Dewey: 384.809
LCCN: 2018032034
Lexile Measure: 1100
Series: From an Idea to
Physical Information: 0.5" H x 5.2" W x 7.4" (0.30 lbs) 112 pages
Themes:
- Chronological Period - 20th Century
- Chronological Period - 21st Century
- Topical - Boy's Interest
- Topical - Girl's Interest
 
Descriptions, Reviews, Etc.
Publisher Description:
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey

"I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book

  • Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey )
  • Discover behind-the-scenes magic of how Walt Disney World is run.
  • Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more

Contributor Bio(s): Sichol, Lowey Bundy: - Lowey Bundy Sichol is the author and creator of From an Idea to..., the world's first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world.

?With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to..., a movement that introduces business and entrepreneurship to children.

Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com.