| Marketing and Innovations Management: An Integrated Perspective Contributor(s): Ofek, Elie (Author), Toubia, Olivier (Author) |
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ISBN: 1601983522 ISBN-13: 9781601983527 Publisher: Now Publishers OUR PRICE: $52.25 Product Type: Paperback - Other Formats Published: April 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | Industrial Management |
| Dewey: 658.8 |
| Series: Foundations and Trends(r) in Marketing |
| Physical Information: 0.13" H x 6.14" W x 9.21" (0.23 lbs) 64 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective. |