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(2 items found)
Title
Author / Artist
Prod Type
ISBN/ISBN-13
or UPC
Pub
Date
Price
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Ofek, Elie
Hardcover
0226618293 /
9780226618296
09/2016
$58.41
Marketing and Innovations Management: An Integrated Perspective
(Foundations and Trends(r) in Marketing)
Ofek, Elie
Paperback
1601983522 /
9781601983527
04/2010
$52.25
(2 items found)