| Corporate Information Strategy and Management: Text and Cases Contributor(s): Applegate, Lynda M. (Author), Austin, Robert D. (Author), Soule, Deborah L. (Author) |
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ISBN: 0073402931 ISBN-13: 9780073402932 Publisher: McGraw-Hill Education OUR PRICE: $216.13 Product Type: Hardcover Published: December 2008 Annotation: "Corporate Information Strategy and Management: Text and Cases" 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses todays challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology. |
| Additional Information |
| BISAC Categories: - Computers | Management Information Systems - Business & Economics | Information Management - Computers | Software Development & Engineering - Systems Analysis & Design |
| Dewey: 658.403 |
| LCCN: 2008047906 |
| Physical Information: 1" H x 7.5" W x 9.1" (2.10 lbs) 528 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology. |
Contributor Bio(s): Applegate, Lynda M.: - The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.Austin, Robert D.: - Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.Applegate, Lynda: - The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.Austin, Robert: - Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management. |