Marketing for an African Powerhouse: How one woman built a leading brand in Tanzania Contributor(s): Dewji, Fatema Gulamabbas (Author) |
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ISBN: 172729176X ISBN-13: 9781727291766 Publisher: Createspace Independent Publishing Platform OUR PRICE: $7.59 Product Type: Paperback Published: September 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Industrial |
Physical Information: 0.3" H x 5" W x 7.99" (0.32 lbs) 126 pages |
Descriptions, Reviews, Etc. |
Publisher Description: In a business race, how does a wounded cheetah learn to stop the bleeding and outrun everyone else? How does a decades-old family business that knew nothing about Marketing learn to stay relevant today? And how does one young woman learn to initiate powerful changes within a company while discovering her life purpose? ... In MARKETING FOR AN AFRICAN POWERHOUSE: HOW TO GET YOUR BRAND AHEAD OF THE HERD, Fatema Dewji (Marketing Head of the MeTL Group and Founder of Educate, Empower & Inspire) shares intimate stories and insights of her father's, MeTL's, and her own challenging yet sweetly rewarding journeys. Including:
Told through real-life stories, with the aid of motivational speeches, interviews, and resources from big-hearted, passionate people, this is a book for every business owner (no matter the size of your company or the mileage of your business journey) who wants to know how to connect with their crowd, as well as everyone who wishes for more personal growth in business and in Life. |