| Direct Marketing for Nonprofits: Essential Techniques for the New Era Contributor(s): Lautman, Kay Partney (Author) |
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ISBN: 083421959X ISBN-13: 9780834219595 Publisher: Aspen OUR PRICE: $93.05 Product Type: Paperback Published: January 2001 * Not available - Not in print at this time *Annotation: In this easy-to-read guide, Kay Lautman, a renowned direct-response fundraising consultant maps out everything you need to know to prospect for new members renew memberships, and conduct house appeals. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Nonprofit Organizations & Charities - General |
| Dewey: 658.84 |
| LCCN: 01018844 |
| Series: Aspen's Fundraising Series for the 21st Century |
| Physical Information: 0.53" H x 8.68" W x 10.92" (1.36 lbs) 252 pages |