| Making It in Public Relations: An Insider's Guide to Career Opportunities Contributor(s): Mogel, Leonard (Author) |
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ISBN: 0805840222 ISBN-13: 9780805840223 Publisher: Routledge OUR PRICE: $47.45 Product Type: Paperback - Other Formats Published: February 2002 Annotation: This book introduces readers to the public relations profession, offering insights into firms, roles, responsibilities, and career prospects. For students and other interested in PR as a career. |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies |
| Dewey: 659.2 |
| LCCN: 2001051226 |
| Lexile Measure: 1290 |
| Physical Information: 0.76" H x 6.62" W x 8.5" (1.13 lbs) 364 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. |