| Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Contributor(s): Moore, Geoffrey A. (Author) |
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ISBN: 0060745819 ISBN-13: 9780060745813 Publisher: Harper Business OUR PRICE: $17.09 Product Type: Paperback - Other Formats Published: December 2005 Annotation: In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Marketing - General - Business & Economics | Sales & Selling - General |
| Dewey: 620.006 |
| LCCN: 2005279327 |
| Series: Collins Business Essentials |
| Physical Information: 0.68" H x 5.32" W x 8" (0.48 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. |
Contributor Bio(s): Moore, Geoffrey A.: - Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line. |