| Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia Contributor(s): Zirinski, Roni (Author) |
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ISBN: 0820474452 ISBN-13: 9780820474458 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $35.96 Product Type: Paperback Published: July 2005 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Language Arts & Disciplines | Journalism - Language Arts & Disciplines | Communication Studies |
| Dewey: 659.109 |
| LCCN: 2005010088 |
| Physical Information: 0.5" H x 5.9" W x 8.9" (0.60 lbs) 178 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East. |