| Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems Contributor(s): Wittner, Ben (Editor), Thoma, Sascha (Editor), Hartmann, Timm (Editor) |
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ISBN: 3721209826 ISBN-13: 9783721209822 Publisher: Niggli OUR PRICE: $53.96 Product Type: Hardcover Published: July 2018 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Typography - Design | History & Criticism - Design | Reference |
| Physical Information: 1.2" H x 9.6" W x 12.7" (4.35 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers. |