The New Community Rules: Marketing on the Social Web Contributor(s): Weinberg, Tamar (Author) |
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ISBN: 0596156812 ISBN-13: 9780596156817 Publisher: O'Reilly Media OUR PRICE: $22.49 Product Type: Paperback - Other Formats Published: August 2009 Annotation: This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't. Social media, such as blogs and networking sites, have become an essential tool for businesses and individuals to market themselves and their products. The The New Community Rules gives beginning to intermediate web marketers a firm understanding of the technologies that exist for online promotion and how they can utilize these technologies to best reach their audiences. |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Development - Business Development - Business & Economics | Business Communication - General |
Dewey: 658.872 |
Physical Information: 0.88" H x 7.08" W x 9.14" (1.44 lbs) 366 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service. |
Contributor Bio(s): Weinberg, Tamar: - Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. |