| A shift in consumer research paradigm Contributor(s): Thomsen, M. S. (Author), Govender, A. (Author), L. Jacobsen, B. (Author) |
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ISBN: 3844300422 ISBN-13: 9783844300420 Publisher: LAP Lambert Academic Publishing OUR PRICE: $81.05 Product Type: Paperback Published: February 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - General |
| Physical Information: 0.64" H x 6" W x 9" (0.92 lbs) 284 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations. |