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A shift in consumer research paradigm
Contributor(s): Thomsen, M. S. (Author), Govender, A. (Author), L. Jacobsen, B. (Author)
ISBN: 3844300422     ISBN-13: 9783844300420
Publisher: LAP Lambert Academic Publishing
OUR PRICE:   $81.05  
Product Type: Paperback
Published: February 2011
Qty:
Additional Information
BISAC Categories:
- Business & Economics | International - General
Physical Information: 0.64" H x 6" W x 9" (0.92 lbs) 284 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.