| Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions Contributor(s): Manuela Cruz-Cunha, Maria (Author), Cruz-Cunha, Maria Manuela (Editor), Gonalves, Partricia (Editor) |
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ISBN: 1613501684 ISBN-13: 9781613501689 Publisher: Business Science Reference OUR PRICE: $470.25 Product Type: Hardcover Published: October 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Business Communication - General - Business & Economics | Management - General - Science |
| Dewey: 658.046 |
| LCCN: 2011017878 |
| Physical Information: 2.8" H x 8.9" W x 11.4" (6.80 lbs) 1126 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications. |