You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing Contributor(s): Goward, Chris (Author) |
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ISBN: 1118301307 ISBN-13: 9781118301302 Publisher: Sybex OUR PRICE: $26.99 Product Type: Paperback - Other Formats Published: January 2013 |
Additional Information |
BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Industries - Retailing |
Dewey: 658.872 |
LCCN: 2012951871 |
Physical Information: 0.81" H x 7.45" W x 9.23" (1.27 lbs) 368 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.
You Should Test That explains both the why and the how of conversion optimization, helping you maximize the value of your website. |