Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior Contributor(s): Finger, Lutz (Author), Dutta, Soumitra (Author) |
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ISBN: 1449336752 ISBN-13: 9781449336752 Publisher: O'Reilly Media OUR PRICE: $26.99 Product Type: Hardcover - Other Formats Published: March 2014 |
Additional Information |
BISAC Categories: - Business & Economics | Strategic Planning - Business & Economics | Decision Making & Problem Solving |
Dewey: 658.834 |
LCCN: 2012361508 |
Physical Information: 0.69" H x 6.39" W x 8.92" (1.02 lbs) 336 pages |
Descriptions, Reviews, Etc. |
Publisher Description: You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies. |
Contributor Bio(s): Finger, Lutz: - LUTZ FINGER, a director at LinkedIn, is an authority on social media and text analytics. He's also co-founder and former CEO of Fisheye Analytics, a media data-mining company whose products support governments and various NGOs, such as the Organisation for Economic Co-operation and Development (OECD) and the International Olympic Committee, which was acquired by the WPP group. SOUMITRA DUTTA, an authority on the impact of new technology on business, is the dean of the Samuel Curtis Johnson Graduate School of Management at Cornell University. Previously he was a Professorat INSEAD, a leading graduate business school. He is also co-founder and former Chairman of Fisheye Analytics. |