| Contemporary Wine Marketing and Supply Chain Management: A Global Perspective Contributor(s): Flint, Daniel J. (Author), Golicic, Susan L. (Author), Signori, Paola (Author) |
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ISBN: 1137492422 ISBN-13: 9781137492425 Publisher: Palgrave MacMillan OUR PRICE: $189.99 Product Type: Hardcover - Other Formats Published: December 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | Production & Operations Management - Business & Economics | Industries - Food Industry |
| Dewey: 663.200 |
| LCCN: 2015021348 |
| Physical Information: 0.8" H x 5.5" W x 8.6" (1.00 lbs) 245 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. |