| Affiliate Marketing: Factors Influencing Conversion Rates Contributor(s): Uhlig, Marc (Author) |
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ISBN: 1495438252 ISBN-13: 9781495438257 Publisher: Createspace Independent Publishing Platform OUR PRICE: $51.78 Product Type: Paperback Published: February 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research |
| Physical Information: 0.57" H x 8.5" W x 11.02" (1.14 lbs) 218 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This study explores the effect of the relationship between merchant and affiliate on business success. In the last 6 years I studied numerous reports about online marketing and I came across one issue over and over again. Affiliates claimed that they would be able to achieve better results if merchants would communicate more frequently with them. I could not find any research investigating this issue. The goal of this study is to investigate the effect of merchant-affiliate relationship on overall business success and to provide a model that explains predictability. |