| Identify and Evaluate Advertising Contributor(s): Bodden, Valerie (Author) |
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ISBN: 1467752266 ISBN-13: 9781467752268 Publisher: Lerner Publications (Tm) OUR PRICE: $29.12 Product Type: Library Binding - Other Formats Published: January 2015 |
| Additional Information |
| BISAC Categories: - Juvenile Nonfiction | Language Arts - Composition & Creative Writing - Juvenile Nonfiction | Study Aids - General |
| Dewey: 659.1 |
| LCCN: 2014016135 |
| Lexile Measure: 890 |
| Series: Info Wise |
| Physical Information: 0.3" H x 6.5" W x 9.3" (0.55 lbs) 40 pages |
| Accelerated Reader Info |
| Quiz #: 171302 Reading Level: 6.0 Interest Level: Middle Grades Point Value: 1.0 |
| Descriptions, Reviews, Etc. |
| Publisher Description: What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more. |
Contributor Bio(s): Bodden, Valerie: - Valerie Bodden is a freelance author and editor. She has written more than 100 children's nonfiction books and lives in Wisconsin with her husband and four children. |