| Growing Up Digital: The Rise of the Net Generation Contributor(s): Tapscott, Don (Author) |
|
 |
ISBN: 0071347984 ISBN-13: 9780071347983 Publisher: McGraw-Hill OUR PRICE: $20.90 Product Type: Paperback - Other Formats Published: September 2000 Annotation: This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, "Growing Up Digital makes a compelling distinction between the passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet. Tapscott shows how children, empowered by new technology, are taking the reins from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and adults will find both fascinating and instructive. |
| Additional Information |
| BISAC Categories: - Social Science | Popular Culture - Social Science | Future Studies - Computers | Internet - General |
| Dewey: 305.23 |
| Physical Information: 0.86" H x 6.01" W x 9.1" (1.16 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet. |