| Sun Tzu Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships: How to Use the Art of War to Build Lifelong Custom Contributor(s): Michaelson, Gerald A. (Author), Michaelson, Steven W. (Author) |
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ISBN: 0071427309 ISBN-13: 9780071427302 Publisher: McGraw-Hill Companies OUR PRICE: $22.80 Product Type: Paperback - Other Formats Published: November 2003 Annotation: Winning sales strategies from the greatest strategist of all time In "Sun Tzu Strategies for Selling, " the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all! Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to: Occupy the high ground--think positively Be willing to lose--take risks Win without fighting--develop a superior strategy Seize the initiative--beat your competitors to the punch Be flexible--change your tactics to fit changing circumstances Consolidate your achievements--sell solutions |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Training - Business & Economics | Sales & Selling - General |
| Dewey: 658.85 |
| LCCN: 2003018816 |
| Physical Information: 0.64" H x 6.01" W x 9.08" (0.74 lbs) 230 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life how-tos, such as:
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Contributor Bio(s): Michaelson, Steven W.: - Steven A. Michaelson has an extensive business backgroung, including positions with Procter & Gamble and Sara Lee.Michaelson, Gerald A.: - Gerald A. Michaelson has held every field and headquarters sales and marketing position during his business career. A former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world. Michaelson, Steven: -Steven A. Michaelson has an extensive business backgroung, including positions with Procter & Gamble and Sara Lee. |
