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Tips and Traps for Marketing Your Business
Contributor(s): Cooper, Scott W. (Author), Grutzner, Fritz P. (Author), Cooper, Birk P. (Author)
ISBN: 0071494898     ISBN-13: 9780071494892
Publisher: McGraw-Hill Companies
OUR PRICE:   $21.60  
Product Type: Paperback - Other Formats
Published: March 2008
Qty:
Annotation: Three marketing experts deliver tips that will make any marketing plan shine-and point out the traps that could sink it

Many don't know how to plan and execute an effective marketing strategy that attracts the loyal customers they need. "Tips & Traps for Marketing Your Business" shows readers winning strategies, as well as mistakes to avoid while developing and executing a marketing plan. With this comprehensive guide, you will be able to locate target markets, determine their needs and wants, and fulfill those desires better than the competition.
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Training
Dewey: 658.8
LCCN: 2007035880
Series: Tips & Traps
Physical Information: 0.56" H x 7.28" W x 9.17" (1.17 lbs) 256 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Win new customers--and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You'll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.

  • Connect with your target market
  • Unlock hidden streams of profit and increase sales
  • Develop and deliver a compelling story for your brand
  • Effectively and profitably manage customer relationships
  • Determine how much media weight is enough and how to avoid spending too much
  • Attract customers to your Web site

Contributor Bio(s): Cooper, Scott W.: -

Scott W. Cooper is president of Marketing Engine Group, a marketing planning firm, and coauthor of The Successful Marketing Plan and The One-Day Marketing Plan. Fritz P. Grutzner is President and founder of Brandgarten, a brand strategy consulting firm. Birk P. Cooper works in project management at Brandgarten.

Cooper, Scott: -

Scott W. Cooper is president of Marketing Engine Group, a marketing planning firm, and coauthor of The Successful Marketing Plan and The One-Day Marketing Plan. Fritz P. Grutzner is President and founder of Brandgarten, a brand strategy consulting firm. Birk P. Cooper works in project management at Brandgarten.